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💡 What’s the starting point for the viewer: Where, What, Who?
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Every founder recalls the moment that sparked their desire to build their business. Here is mine. On my first day working in tech startup Tellent, I enter what feels like a special military operation. On my left, sales is making a victorious attempt, bringing in the company’s biggest client so far. While on my right, between engineering and finance, growth is plotting what seems to be their next revolutionary experiment.
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💡 What does the character want? Shows the goal and sparks curiosity.
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At Tellent, it’s my job to capture the product’s value in video format and excite users into subscribing. Not an easy task. Fortunately, the CEO allows me to gain experience in each department, fast-tracking my product understanding. But you know what it also does? Inspire this young 21-year-old Padawan to one day bootstrap a business himself.
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💡 What gets in the way? Stories need tension or obstacles.
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I’ve read countless business books and watched every YouTube video with the keyword 'startup' in it. But it was the book: Rich Dad, Poor Dad, with the golden tip. Robert T. Kiyosaki advises gaining experience in the fields necessary to become an entrepreneur. In essence, enter sales, operations, and finance roles. But that’s not what I did. No, I was ready to bootstrap my own startup. At least, that’s what I thought.
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💡 What happens that shifts something? Shows growth. Moves the story.
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💡 How does it end? Satisfying the audience. Ties everything together.
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